Lumar (DeepCrawl) Pricing & 3 Transparent-Price Alternatives

Quick answer: Lumar (the enterprise crawler formerly called DeepCrawl) doesn't publish prices. Its pricing page describes "flexible pricing and packaging" tailored to your team and asks you to fill in a form for a quote (checked 8 October 2026). Expect pricing to depend on URL volume, the modules you need and contract length. If you want public, self-serve pricing instead, alternatives include Sitebulb Cloud, Oncrawl and BugViso.

"DeepCrawl pricing" is one of the most searched questions about the tool because the answer isn't on the website. This guide explains what drives a quote, how to estimate the crawl volume you'll be quoted on, and three alternatives that publish their prices.

How Lumar (DeepCrawl) Pricing Works

Quote-based pricing isn't a red flag in itself; it's standard for enterprise platforms that bundle onboarding and support. The practical problem is that you can't compare options until you've talked to sales, which is why you should know your own numbers first.

Before You Ask for a Quote: Size Your Crawl

Crawler pricing is almost always tied to how many URLs you crawl. Most teams overestimate. In our sample of real sites (drawn at random from Tranco ranks 1,001–50,000), sitemap sizes looked like this:

Across these 36 sitemaps, the median site listed 1,412 URLs, and fewer than a third needed a five-figure URL allowance. If your site is in the first three rows, an enterprise contract sized for millions of URLs is paying for capacity you won't use.

Sitemaps also drift: in the same sample, 25% of sitemaps listed URLs that redirect and 14% listed URLs that return 404 or 410. Counting sitemap URLs gives you an upper bound; your indexable page count is usually lower.

Count your URLs

"""Count the URLs in a site's XML sitemaps, grouped by top-level folder.

Crawler pricing is usually tied to URLs or pages crawled, so know your number
before you ask any vendor for a quote.
Usage: python3 count_urls.py https://example.com/
"""
import re, sys, urllib.request
from collections import Counter
from urllib.parse import urlsplit

UA = {"User-Agent": "Mozilla/5.0 (count-urls)"}


def get(url):
    try:
        with urllib.request.urlopen(urllib.request.Request(url, headers=UA), timeout=20) as r:
            return r.read(50_000_000).decode("utf-8", "replace")
    except Exception:  # noqa: BLE001
        return ""


def sitemap_urls(base):
    maps = re.findall(r"(?im)^sitemap:\s*(\S+)", get(base + "/robots.txt")) or [base + "/sitemap.xml"]
    seen, urls = set(), []
    while maps:
        sm = maps.pop()
        if sm in seen:
            continue
        seen.add(sm)
        xml = get(sm)
        locs = re.findall(r"<loc>\s*([^<\s]+)\s*</loc>", xml)
        if "<sitemapindex" in xml:
            maps += locs          # follow every child sitemap
        else:
            urls += locs
    return list(dict.fromkeys(urls))


def main(site):
    s = urlsplit(site)
    urls = sitemap_urls(f"{s.scheme}://{s.netloc}")
    folders = Counter("/" + (urlsplit(u).path.strip("/").split("/")[0] or "") for u in urls)
    print(f"{len(urls)} URLs in sitemaps\n")
    for folder, n in folders.most_common(10):
        print(f"  {n:>7}  {folder}")


if __name__ == "__main__":
    main(sys.argv[1])

256 URLs in sitemaps

      237  /blog
        8  /features
        1  /
        1  /pricing

Bring the total and the per-folder split to any sales call. It tells the vendor (and you) whether you need a large crawl allowance or a smaller plan that crawls your important sections more often.

3 Alternatives With Public Pricing

Prices and features change; confirm each vendor's current plans before buying.

1. Sitebulb Cloud

The hosted version of Sitebulb's crawler, with the same prioritised "hints" and visual crawl maps, without running crawls on your own machine. A good fit if you want an analyst-style crawler and public, self-serve pricing.

2. Oncrawl

A data-heavy platform aimed at large sites, with log-file analysis to see how search bots actually crawl you and connectors for BI tools. A good fit for in-house SEO teams with large catalogues and data skills.

3. BugViso

A rendered audit tool rather than a large-scale crawler. Each scan crawls up to 75–300 pages depending on plan, renders them in headless Chromium and checks SEO, Core Web Vitals under throttling, axe-core accessibility, security headers, hydration and console errors, and AI search readiness, then produces a scored report with a remediation playbook. A good fit for SaaS marketing sites, agencies and sites of a few hundred key pages. Not the right tool if you need to crawl hundreds of thousands of URLs or analyse server logs.

How to Decide: Lumar or an Alternative?

How BugViso Prices Audits

BugViso's pricing is on its pricing page: scans and on-screen results are free, a full PDF report is $1.49, and monthly plans run from $19 (Starter, 20 scans) to $149 (Agency Scale, 300 scans), with 20% off annual billing. Each scan crawls up to 75 pages on Starter and up to 300 on Agency Scale. Agency plans add white-label reports and scheduled scans. Try a free scan on your own site before deciding.

The checks behind this are covered on the crawl-based website audit page.

Common Mistakes When Buying a Crawler

• Buying URL capacity you don't need. Count your URLs first.
• Comparing list prices without comparing coverage. A cheaper tool that doesn't render JavaScript may miss most of a modern site.
• Ignoring report quality. If you report to clients or managers, the output matters as much as the crawl.
• Locking into a long contract before a trial. Ask for a trial crawl of your own site.

For the broader trade-offs, see cloud website crawler vs desktop SEO spider and our 12 best website audit tools.

FAQ

How much does Lumar (DeepCrawl) cost?

Lumar doesn't publish prices. You request a quote through its website, and the price depends on factors like URL volume, modules, seats and contract length.

Is DeepCrawl the same as Lumar?

Yes. DeepCrawl rebranded as Lumar in 2022.

What are the best DeepCrawl alternatives?

For public pricing: Sitebulb Cloud for analyst-style crawling, Oncrawl for large sites with log analysis, and BugViso for rendered audits that include performance, accessibility and AI search readiness.

Is there a free DeepCrawl alternative?

Free tiers are limited, but you can run a free BugViso scan of your site, and desktop crawlers often have free versions with page limits.

The Takeaway

Lumar's price is a quote, so count your URLs before the call, and if your site is a few hundred key pages, compare it with a free BugViso audit first.